What you measure you achieve, what you set, only on that you can step!
When it comes to how to measure ASO, result-oriented is what everyone focuses on. you might be having various strategies and various tools to perform a test or provide a service but what matters is, IS IT RESULT ORIENTED?
When you have invested good money on app marketing company or app store optimisation company now the question is how do I measure the app’s performance
Here are the four factors on how to measure ASO
- A/B Testing
- Visibility in the search result
- Keyword ranking
- Conversion rate or downloads or installs
In this analysis, we have bifurcated into pre-launch and post-release.
In Pre-launch it’s A/B testing and posts app release it’s visibility in search results, keyword ranking, and conversion.
It is also known as split testing which focuses on testing two different modulations of the same variable for an app to ascertain which perform better and has a high conversion.
In this testing, we optimise factors like app icon, screenshots, video preview, and description.
It might be redesigning the app icon or changing the screenshot on the app page or creating a new video preview for the app or placing the keyword in the right place or re-structuring the description so that it’s optimized for search results ranking.
Visibility in the search result
If your app is not visible in the search result so that’s the first thing you need to work on, it is how to measure aso at first glance.
If you are not targeting a specific category to place your app in the app store, your app is not gonna be visible anywhere.
Research, test out, and find the keywords which have high traffic and marks for better visibility.
Through A/B testing, find out the app icon which has more click rate and find out the performance of app title and app description which is keyword optimised has better chances for ranking in search results, or still in hiding and seek game.
As you know, more than 60% of new apps discovered are through direct app store search.
the user in the app store or not searching for something, they are searching for an app in the specific keyword they type.
E.g., if a person types “racing” that is a keyword which the app store algorithm uses to find the relevant app in the app store.
For all the racing game apps, if the keyword racing is highly searched and has fewer good results, it’s the best chance to optimise the app by using high traffic keywords so they grab a better chance for high visibility.
Downloads or Conversion
The ultimate aim or objective of App Store Optimisation is to increase organic download volume.
Whatever we change in A/B testing or whatever the keywords we optimise in various factors on app page the focus is always to get more downloads and retention (note – even the uninstall rate matters too)
More downloads = more users = more reviews and ratings = more ranking and visibility and this cycle go on.
Through A/B testing, visibility in search results for keyword ranking and downloads is how we can analyze the performance of ASO.
Why do we need to constantly analyze the performance?
To make sure we are never hit by the competition and always continually optimise apps for better user experience through continuous feedback and ranking.