Two practical strategies of top ASO companies:
Even for editing a photo, you have more than 100+ apps both in Google Play Store and Apple app store.
Top Aso Companies focus on app getting editor’s choice in a category and Be in the top 3 ranking which paves for more downloads.
The Top 2 Strategies focused by Top ASO Companies –
- Keywords –
Why is this important?
- When the title of the app is based on SEO or the specified keyword in the niche your app has chances to rank in the top ten of the search results.
- Only if the app ranks well, it has more visibility and people will go through your app and might even download it.
Source – appradar
A. Keyword For Title
Brand – Keyword structure of Google
If you just type Google in the app store you will find all the results starting from app title name Google and then the keyword
For Example :
|Brand – Keyword||Purpose|
|Google files||For storage|
|Google Play||For music|
|Google pay||For payment app|
|Google map||For navigation|
|Google drive||For online storage|
Here they follow a certain structure called the brand – keyword. Not only them, but the same goes for Microsoft too.
Some apps follow Keyword- Brand structure
When you type certain keywords such as share or photo editor or document you will find a certain app starting with the keyword and then goes with the name of the developer.
E.g. Keyword – Racing
- Hill Climb Racing – Fingersoft
- Street racing – Ivy
It is also one of the prominent strategies to rank in the top search results if you are not an established developer.
B. Keyword For Description
The short and long-term description must have core keywords describing your app:
In short-term description
- You can give the glimpse of your app (summary)
- What is the main purpose of it and what are its unique features
- What makes it stand out of the other apps
In the long-term description
- You can use keywords to improve the ranking of the app in app store search algorithm
- So here you can write all the important features, interesting research facts about your app and so on.
2. The Visual Net
Top ASO Companies focus on the visual aspect, why?
- The user not only sees the app title but they also the app icon
- Once they click on it, they also see the screenshot and the short video description about your app
Remember these are very important to make the first visual experience about your app.
It has to be attractive, memorable, and professional. It should be able to catch the viewer’s attention at one glance.
For screenshot and video description
Make sure you add some of the unique and interesting features of the app that gives them enough reasons to download the app.
Bonus Tip –
- Focus on strategies to get more ratings and reviews. More positive ratings and reviews help your app to rank higher in the search results.
- And even this adds as a feedbacks for further improvements to make your app more user friendly
Remember Two strategy – “Keywords & Visual aspect“
In the app store with more than 2.2 million+ apps it takes time to reap results even when top ASO companies work on it, so just give it a certain time and you get to see the best results which you are hoping for.