With more than 2 million apps in the mobile app store, discovering an app that
suits the customer needs is a big task. Getting your app discovered by the
customers is one of the biggest problems faced by app developers these days.
There are many ways for marketing your app; an essential marketing technique
that comes into the scene is App Store Optimization.
APP STORE OPTIMIZATION(ASO):
App Store Optimization is a marketing technique that mainly improves app
visibility in app stores, which leads to app conversion rates.
It works on the principle, “visibility leads to more downloads, which leads to more
visibility.”
The primary app store for iOS is an “app store,” and android users are “play
store.” For making rank high in the app store, costumers are prepared to click the
app for listing high once they can find it. This process is called CTR (click-through
rate). This can be done by optimizing app name, keywords, title, screenshots,
icon, and mainly app rating.
The goal is to drive the potential customers towards your app page and leading
them to proceed for a specific action: downloading the app.
It also targets potential customers base on the requirement of their app.
Targeting a whole lot of people is also a mere wastage, so instead, they focus on
the keywords searched by the potential customers to find apps similar to yours.
When you learn to understand the keywords, which are used, you will have a
better understanding of how to attract the customers.
HOW DO USERS FIND APP AND DOWNLOAD:
People are mostly hunting for a new app in app stores like play store and app
store. It is said 63% of apps are downloaded after a search from the app store.
Clearly, it shows the app store is the most common method for discovering new
apps for customers.
With thousands of apps in app stores these days, missing out ASO for your app
means missing out on a large discovery channel available to your app. Moreover,
the search ranking position directly correlates to a higher number of downloads.
Let’s look at the customer’s point of view when one searches for an app, he or
she prefers mostly the first five apps for downloading, since they don’t spend
looking for each and every app available for his need. A maximum number of
downloads and good rating and reviews mostly helps the potential customers
attract.
MAIN FEATURES OF ASO:
TITLE:
The keyword placed in the title is important should be one of the highly
searched traffic. As your app gains popularity and is spreading by word of mouth,
your title should be easy to search to. Changing your title can be detrimental in
the game of play.
Apps that have keywords in the title have 10.3% more downloads than those that
don’t.
KEYWORD:
Keywords searched by the potential customers help your app for
search rankings and target more audience groups.
The secondary factors that hugely help the app but what marketing agencies
don’t have control of our downloads and ratings of trustful users.
WHY APP STORE OPTIMIZATION IS IMPORTANT FOR APP GROWTH:
There are more than 5 million apps in app stores. Choosing one app from this
wide range of choices is a great difficulty as well as gives tuff competition to stand
out. Investing in ASO helps you increase downloads and the number of loyal
customers. It can be categorized as a secret weapon for your app’s development
and success.
So, Don’t Forget to Optimize your app!